Copywriting

Awareness Stage

Proposed University at Buffalo billboard for domestic recruitment.

Fall 2024 Niagara University Canadian billboard displayed in the Niagara Falls area.

A woman looking over niagara falls with the copy smaller class sizes, faster degrees, OSAP eligible copy. Find Your wings over the bridge. — View Full Size Board

Summer Open House print advertisement from Buffalo Business First to raise awareness with parental influencers.

Consideration Stage

Fall 2024 postcard mailing to Erie and Niagara counties promoting Niagara University’s surprising affordability value propositon.

Niagara University postcard with Find Your Value copy written on it. — View Complete Postcard

Buffalo Business First Book of Lists advertisement placed in the hospital section, with distribution to thousands of regional companies and decision-makers.

Conversion Stage

Spring 2025 postcard mailing promoting two more value propositions (outcomes and community) targeting accepted Niagara University students asking them to confirm their enrollment for the fall.

Picture of a Niagara University student with Find Your Best Self copy. — View Full Postcard